Evollove is a relatively young brand by the Australian Bendon Lingerie group (parents of Elle Macherson Intimates), designed to be a young, vibrant offering for D-G girls. I’d not heard anything about them until I was waist deep in a Figleaves shopping spree and spotted Sweet Blush in this gorgeous Festival Fuchsia colour. It looks like a hybrid between Panache’s Cleo brand and Freya’s Gem. I had to try it.
Evollove is of course ‘love’ backwards and forwards, but to be honest a better name might be Svehwwhevs. Not as catchy perhaps, but certainly more in tune with how I feel about this bra.
I don’t often give bad reviews (I don’t often have to) and I don’t like busting a young brand’s chops, but Sweet Blush is a huge fail for me. I had to check the label to make sure what I was trying to strap on was actually a 30G – because the cups are so small I think I’d need to size up two sizes to get close to fitting. At least. I can’t even gauge how the band might fit, because it couldn’t get close to fitting close to my body with my poor smooshed boobs in the way. My best guess is that I’d need to start somewhere around a H cup to be in with a hope of even getting it on, which of course sizes this G-cup right out of the brand. Nice work there, Svehwwhevs…
The bra itself looks pretty, the lightly padded fabric feels nice, the construction looks fine. But really – what’s the point? D-G cup bras aren’t exactly rare these days. There are scores of brands doing this size ranges, and doing them well. Even ignoring the sizing fail that makes this D-G range more like a B-F range, why bother bringing a bra to market that can’t compete with what’s out there? D-J might be interesting. Cups that vaguely resemble a generally accepted size might be interesting. But there doesn’t seem to be anything of real substance here. D+ girls deserve (and need!) better than this. Must try harder.