But as it turns out, they weren’t lying. While there are still no 28 backs (always disappointing from a brand using super-slim models in their product shots), Boux Avenue have now expanded their cup size range from a G to an H cup.
And – whilst not being an especially bountiful selection – it’s a solid start. This vibrant red Brodie brocade number is pretty yum, and this cute Monique polka dot number (also available in pink) is a great everyday basic. Both retail at £26.
I wonder if it’s a sign that times are changing that what is essentially the new (prettier, less itchy) La Senza has so quickly broadened its alphabetical horizons. It’s certainly encouraging. So, Boux Avenue: what have you got in your stockings for us next?