Boux Avenue expand to H-cup

Boux Avenue H Cup Lingerie
When they launched earlier this year, new lingerie brand Boux Avenue responded to disappointment at their limited range of cup and back sizes with a promise that more sizes would come. Ho hum.

But as it turns out, they weren’t lying. While there are still no 28 backs (always disappointing from a brand using super-slim models in their product shots), Boux Avenue have now expanded their cup size range from a G to an H cup.

And – whilst not being an especially bountiful selection – it’s a solid start. This vibrant red Brodie brocade number is pretty yum, and this cute Monique polka dot number (also available in pink) is a great everyday basic. Both retail at £26.

I wonder if it’s a sign that times are changing that what is essentially the new (prettier, less itchy) La Senza has so quickly broadened its alphabetical horizons. It’s certainly encouraging. So, Boux Avenue: what have you got in your stockings for us next?

Boux Avenue H Cup Lingerie

This entry was posted in News and tagged , , , , , , , , , . Bookmark the permalink.

3 Responses to Boux Avenue expand to H-cup

  1. En Bouton says:

    I found it encouraging as well. Honestly, being a high-profile brand with a very strong image they could probably have stuck to a very limited size range and still made money, but they’re already doing better than La Senza in that respect. (They’re certainly doing better in the small-band/small-cup range… 60+ styles in 30A-D, whereas La Senza usually have about ten.)

    Agreed that it would be good to see 28 bands, and although their 30 fits me like a typical 28 I’m not fully convinced that the models really fit into the 32Cs they’re wearing – definitely not the 34Bs. A lot of them have gone straight to the tightest hooks.

  2. Pingback: Freya Active Swim: the next big thing? | Busts 4 Justice

  3. Pingback: Kelly Brook for New Look | Busts 4 Justice

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s