Following his appearance on the Jean Paul Gaultier runway, the androgynous and totally beautiful Andrej Pejic can now be found at my bustop (above) modelling lingerie for Dutch bargain retailer HEMA (think of Woolworths crossed with Primark, but probably nicer and with hotdogs…).
The €20 “mega push-up bra” promises to boost a cleavage by two sizes, and HEMA choosing a man to model certainly proves it does what it promises. I love the cheek of it, and also enjoy the fact that – in this advert at least – no woman is being told her boobs aren’t big enough…
But what do you think? Great campaign or a step too far?
For more about Pejic and why I don’t see men on the women’s catwalk as a negative thing, check out my original post on the subject here: