Tag Archives: Bra Fitting

65G be Dammed

From everything I knew and had heard, I expected bra shopping in Europe to be like going back on the British high street 10-15 years. Fourteen years ago, I was a self-conscious fourteen year old with genetically inexplicable E-cups, being strapped … Continue reading

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M&S: if it’s broke, don’t fix it…

Marks & Spencer have dramatically proved what many of us have known for so long – that fit is definitely not their strong point – with the launch of their new, 50’s and Mad Men inspired ‘Flatter Me’ bra. A … Continue reading

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Panache Love the Fit

Boob champions Panache are to run a nationwide fit campaign alongside their AW collections this year, encouraging and educating women to get the best fit for their figures.  Panache join a whole wave of brands investing in fit education, joining … Continue reading

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Are 28/30 backs being sized out by accident?

The number of small-backed/big-cupped girls is increasing but still we’re sized out of bra ranges: either the cups stop at DD+ or the backs start at 32. Yesterday’s Elle Macpherson Intimates review got me thinking: is this just an unintentional … Continue reading

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Doctor, Doctor…

In the thick of the Bra Wars, thousands of women used the Busts 4 Justice Facebook page to share and discuss appalling fitting experiences on the high street.  Marks & Spencer were (not undeservedly) the most heavily criticised, but they … Continue reading

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