Veet score massive own goal with lame ‘dudeness’ ads

Sometimes, I love the world. No sooner had depilation fundamentalists Veet launched a campaign telling their target consumer that 24 hours worth of hair growth is equivalent to growing a penis, were they forced to pull the campaign with an embarrassed apology and faces as red as a freshly home-waxed upper lip.

The world is as far from perfect as it’ll ever be, but the fact that women are slowly but increasingly being heard by advertisers to cut the crap on this kind of misogynist (and a few other -ist + ics) rubbish means it’s not all bad. At least, it means that we’re no longer pretending that body hair is anything worth distracting us from the important stuff, at least.


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