It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write:
“Thank you for contacting Playtex It Fits. We are always delighted when Consumers take time out of their schedule to share their comments and welcome the opportunity to address inquiries regarding our products.
We appreciate your feedback and certainly keep your comments in mind. We are always working to fine tune our fit calculator. We have changed the calculator in response to women’s changing bodies. Currently we suggest that women with a band measurement of 35″ or above add 3″ instead of the old 5″ recommendation which will give you a band size of 38 instead of the 40 band size under the old system. However, this measurement is only a starting point and depending on your body type, some women of a band measurement of 35 will fit better in band size and other in 40.”
Three words: NOT. GOOD. ENOUGH.
1: These comments do not help women in the mind. They need actions.
2: A bra company describing itself as ‘expert’ should know that the plus-inch method serves nobody other than the lingerie brands pedalling it to ensure women stay in the same old narrow range of bra sizes.
3: A bra company describing itself as ‘expert’ should be in some way concerned that a tool they have created to help people find a perfect fit can suggest sizes that cause extreme discomfort, poor support, and awful shape. (And that’s before you mention the ones who just fell straight out of the bottom of their wear test…)
3: The bizarre concession to +3 instead of +5 inches when you’re over 35″ makes no sense. A +3 will fit better than a +5 on any back, because backs need to be as firm as possible when dealing with C+ busts.
4: Bra companies need to own their ‘guides’ and their ‘starting points’. As I’ve said before, giving someone a tool like this is as helpful as handing a lost person in Berlin a Rough Guide to Mexico. Starting at the true underbust measurement is also ‘just a guide’. But it’s a guide that doesn’t immediately land you six inches in the wrong direction…
I will reply again to them tomorrow. In the meantime, you fabulous War on Plus Fourers… keep pushing. Women deserve better from lingerie brands than Playtex US are currently offering. Make sure they hear you.