Busts 4 Justice love a bit of boob related activism (Baptivism? No?), and were very excited to discover the New Zealand Girl Guides’ brilliant campaign to raise awareness about breast cancer by creating the world’s longest chain of bras.

They need to get 200,000 bras by November to break their record.  They’re currently at 14,519 so, if you’re local, you can get involved by donating your unwanted lingerie or nagging your local bra retailers/manufacturers to help them out.

The rest of us can follow their campaign on their Facebook page.  Good luck from the UK girls!