The Holy Fit.

Freya are a bit of a favourite of mine, not least because my sunshine yellow Freya bikini meant last year I overcame my fear of losing my boobs (and dignity) and got to swim in the sea for the first time since outgrowing a D-cup.

Now they’re doing a brilliant job of championing better fitting with their new Holy Fit campaign; encouraging women to get fitted professionally, but also – importantly – teaching us about recognising a good fit for ourselves.

Check out Freya’s campaign and more of their videos here at The Holy Fit.

This entry was posted in Campaigns, We love... and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s