Freya are a bit of a favourite of mine, not least because my sunshine yellow Freya bikini meant last year I overcame my fear of losing my boobs (and dignity) and got to swim in the sea for the first time since outgrowing a D-cup.

Now they’re doing a brilliant job of championing better fitting with their new Holy Fit campaign; encouraging women to get fitted professionally, but also – importantly – teaching us about recognising a good fit for ourselves.

Check out Freya’s campaign and more of their videos here at The Holy Fit.