Alison Deyette: do not trust this women with your breasts
It’s been a week since Playtex responded to pressure and pulled down their disgracefully misleading bra calculator and promised to review the way they advise fit, but a week on I still have concerns that they’re not doing enough to serve the very many women currently unhappy in bras Playtex have put them in.
The calculator may have gone, but Alison Deyette is still everywhere, cheerily giving terrible fitting advice while she jokes about ‘the ladies’ and adds five to everything. These videos need to come down.
Worse though, is the guide page – which as well as offering no visual solutions (although given what they show in their videos, probably wouldn’t be up to much), offer gimmicky product ‘quick fixes’ to help women solve their slipping or digging in straps. Anyone who knows good fit knows that these are two red lights for a bad fitting bra, but instead of addressing the root cause exploits the women further by selling them product they don’t need. Marks & Spencer did this a while back with the ‘Flatter Me’ bra – and I think it shows a total disdain for those women who put their trust – and their money – in to these companies.
I did check in with Playtex yesterday, and I will let you know when I hear back – tune in on Twitter or Facebook to keep up to date with the latest. In the meantime, keep fighting, keep spreading the world. What we’re asking for is a revolution – a culture shift in the way mainstream lingerie companies advise and serve their customers. It won’t be easy, but we won’t stop.