My bra size has been Googleable for at least three years now, so it’s easy for me to forget that some people are sensitive about strangers being intimate about their intimates. For me 30G is just a matter of fact, and if anything sharing that fact with everyone has only been a positive thing. The conversation almost always goes the same way:
Q: So what size are you, if you don’t mind me asking?
A: 30G. 28GG sometimes.
Q: That’s massive! Wait… you don’t really look that big…
A: I’m not that big. I’m a only a 30G, and I’m in the right sized bra.
Q: Oh. Oh I see. I wonder if…
A: *whips out tape measure* Let’s see…
Without me even trying, my magic number regularly helps persuade +4 victims reconsider their own sizing. Even if I felt embarrassed by people knowing it, I wouldn’t do anything to hide it because I care about women getting the enhancing and empowering benefits of finding the right fit. I’m sure any DD+ blogger or business would say the same thing: it’s personal for us because it’s personal to everyone.
Which is why I was surprised to read that employees of Scandinavian lingerie brand Change were threatening to sue their employers for introducing name tags with their bra sizes on. Employees claim that the measure, which is designed to be a fitting reference for shoppers, has been embarrassing, and their union has suggested it is even illegal.
I don’t get it. For me, it seems impossible to be in this industry without being affected by the personal stories of women with body issues and even health issues directly linked – or at the very least amplified – by poor fitting lingerie. As an assistant in a store that boasts one of the very few to-a-J-cup ranges in the European market, you’d think fit would be a point of passion. How could a policy – indeed, a voluntary policy – designed to help the women you are working to help upset you so much?
Embarrassment, lechery and misogyny are all manageable with good friends, a sense of humour, and a neat line in sharp comebacks: but nothing helps persuade a nervous +4-er to try a proper fitting like identifying with other women’s bodies. The only reservation I have is whether or not the sizes they’re wearing are accurate… Is anyone near a store to have a look? And furthermore, how cute is the Tania?