Category Archives: War on Plus Four

Can Curvy Kate change New Look’s appalling fitting calculator?

Posted on April 28, 2012 by

Very soon, D+ queens Curvy Kate will continue their bid to take over the world and launch on New Look’s website. From a brand point of view it’s a super smart move – Curvy Kate’s young, fun style is perfect … Continue reading →

Posted in News, War on Plus Four | Tagged , , , , | 13 Comments

Busted! One woman’s mission to give every woman a Fab Fit.

Posted on April 2, 2012 by

Ali Cudby is a woman on a mission, and a bonafide lingerie legend to boot. Inspired by her own experiences as a desperate and dejected busty teenager (sound familiar?) and transformed by an encounter with British bra heros Bravissimo, she … Continue reading →

Posted in Reviews, War on Plus Four | Tagged , , , , , | 7 Comments

The Bra Band Project

Posted on March 31, 2012 by

An awesome army of bloggers (and B4J favourites Stack DD, Boosaurus, Braless in Brasil and By Babys Rules) is waging war against manufacturers who say sub-32 backs as “for juniors, or that there was no market for them.” To prove … Continue reading →

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , , , , | 2 Comments

Gossard, good intentions, and godawful bra calculators

Posted on March 29, 2012 by

A couple of days ago, I decided I could no longer be bothered to write straight up lingerie reviews for bras made by companies not bothered to give responsible fitting advice. Instead, I reviewed Gossard on their own terms: in … Continue reading →

Posted in Campaigns, News, War on Plus Four | Tagged , , , , , , | 8 Comments

Gossard’s Vintage Rose reviewed… War on Plus Four style

Posted on March 24, 2012 by

Gossard’s Vintage Rose padded plunge (30-38 A-G) caught my eye against my will. Gossard are on The Naughty List for using a +4 calculator with no fitting advice whatsoever, and giving them money is the last thing I want to do right … Continue reading →

Posted in Reviews, War on Plus Four | Tagged , , , , , , | 11 Comments