Category Archives: War on Plus Four

Gossard’s amazing scientific methods once again prove nothing.

Posted on July 6, 2012 by

This just in from Gossard. I’ll leave you to pick through this and my reply. It’s frustrating to say the least (I don’t get paid for this, ya know?) – but there it is. Stubborn, uncontrolled, and flawed – this … Continue reading →

Posted in Campaigns, War on Plus Four | Tagged , , | 29 Comments

True&Co’s algorithm to make finding your bra size easy. Oh no.

Posted on June 3, 2012 by

There’s a lot of hype about True&Co – the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and selections. On paper, it’s a pretty … Continue reading →

Posted in News, Reviews, War on Plus Four | Tagged , , , , , , | 14 Comments

Gossard vs Good Fit: the battle continues

Posted on June 1, 2012 by

Regular readers may remember the battle Busts 4 Justice had with Gossard’s fairly questionable bra calculator and fitting advice a while back. To their credit, they reached out and have been working on the situation. I was very disappointed then, … Continue reading →

Posted in News, War on Plus Four | 17 Comments

Playtex ignores customers’ pleas for help. For shame.

Posted on May 20, 2012 by

Oh Playtex. I did so want to believe you could change. When you removed your horribly irresponsible bra calculator and promised to re-evaluate the way you gave fitting advice, I so wanted to think you meant it. Maybe, just maybe, … Continue reading →

Posted in War on Plus Four | Tagged , , , , , , , , | 17 Comments

The Third Way: How Brands Can Advise on Bra Size

Posted on May 20, 2012 by

I am certain that bad fitting advice issued by irresponsible bra brands is responsible for every single ill fitting bra and every minute of bra-wearing misery known to women. Which is why from Playtex to Gossard to (now) Curvy Kate … Continue reading →

Posted in Busts 4 Justice, How to..., War on Plus Four | Tagged , , , , , , | 6 Comments