Category Archives: War on Plus Four

HMB4J: my new bra size is killing me!

What happens when a bra fitting experience turns in to a daily nightmare? Help Me Busts 4 Justice I was recently fitted in a specialty store from my old size of 36B into a 32D. I was informed that I … Continue reading

Posted in Busts 4 Justice, War on Plus Four | Tagged , , , , , , , | 10 Comments

Don’t sweat it: the truth about “boob deodorant”

And the first odd beauty story of 2014 is… boob deodorant. Now, I’m no fan of ‘invented beauty issues’, and all of the media I’ve read around the subject focusses on this being another symptom of a culture that spends … Continue reading

Posted in Body Image, Feminism, War on Plus Four | Tagged , , , , , , , , , | 2 Comments

Help Me Busts 4 Justice: my boobs are uncomfortable!

Reader P sent her struggle with sister sizes to Help Me Busts 4 Justice. Let’s help her navigate her way to a more comfortable fit… Help Me Busts 4 Justice! I just found out my actual size is 28D (I’d … Continue reading

Posted in How to..., War on Plus Four | Tagged , , , , , , , , , | 3 Comments

As easy as A, B, C (and D, and the rest…): Bravissimo’s Boob School

This post is hugely overdue thanks to my recent adventures in amazing Texas (howdy y’all), but two weeks late this not-so-new news is still worth shouting about. It’s no secret I love Bravissimo. Non-UK readers: whenever you ask for the … Continue reading

Posted in News, War on Plus Four, We love... | Tagged , , , , , , , , , , | 6 Comments

EgoFail or EgoBoost? Gossard’s award winning push-up reviewed

You remember Gossard, don’t you readers? They’re the brand that after coming under fire for appallingly incomplete and misleading fit advice performed a hopelessly flawed and uncontrolled ‘test’ on fitting methods and concluded their one was the best. Well, who … Continue reading

Posted in Campaigns, Reviews, War on Plus Four | Tagged , , , , , , , , , , | 10 Comments