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Category Archives: Campaigns
War on Plus Four: The Manifesto
NO ONE SHOULD SPEND EACH DAY HATING THEIR UNDERWEAR. Wires that poke. Straps that dig. Gaping cups and underarm fat. The constant, nagging need to readjust. The inability to move five paces without needing to readjust again. And don’t even … Continue reading
Posted in Campaigns, War on Plus Four
Tagged Am I wearing the wrong sized bra?, Bra, Bra Fitting, Lingerie, Underwear, War on Plus Four, Women
21 Comments
Why Playtex MUST act now
Tracking the Playtex Facebook page last night, I couldn’t help but be moved. Not just by the tremendous support for the War on Plus Four on the page, but by the overwhelming amount of Playtex fans responding to their (kinda … Continue reading
Playtex US respond to criticism… barely
It’s past my bedtime here, but I had to swing by to share Playtex’s response to the War on Plus Four currently raging against them. They write: “Thank you for contacting Playtex It Fits. We are always delighted when Consumers … Continue reading
Posted in Campaigns, News, War on Plus Four
Tagged Bra Calculator, Playtex, War on Plus Four
33 Comments
Men Call Me Things: is not feeding the trolls enough?
General consensus dictates that the best way to combat trolling – the vile, faceless and purposefully provocative abuse that pollutes the internet – is to block and ignore. Reaction, upset and retaliation are the raison d’etre of these creatures (who … Continue reading
Posted in Campaigns, News
Tagged Blogging, Feminism, Men Call Me Things, Misogyny, Sady Doyle, Troll
12 Comments
The War on Plus Four: Operation Playtex. Mission accomplished?
I may be totally fearless when it comes to taking on lingerie retailers, but there are some battle fronts the current B4J HQ in Amsterdam simply puts out of reach. So three cheers for bloggers Georgina Horne, Kitty Lingerista and … Continue reading
